On the Genealogy of Morality Essay -- Philosophy, Nietzsche

Friedrich Nietzsches On the Genealogy of Morality includes his theory on mans development of self-aggrandizing conscience. Nietzsche believes that when transitioning from a free-roaming individual to a member of a community, man had to suppress his will to force play, his natural instinct of freedom(59). The governing community threatened its members with punishment for violation of its laws, its holiness of customs, thereby creating a uniform and predictable man (36). With fear of punishment curtailing his behavior, man was no longer allowed the freedom to indulge his every instinct. He turned his rapacious focus inward, became ashamed of his natural animal instincts, judged himself as inherently evil, and developed a bad conscience (46). Throughout the work, Nietzsche uses decidedly cast out terms to find bad conscience, calling it ugly (59), a sickness (60), or an illness (56) leading some to assume that he views bad conscience as a bad thing. However, Nietzsche hints at a different view when calling bad conscience a sickness rather like pregnancy (60). This analogy equates the bruise and suffering of a pregnant woman to the suffering of man when his instincts are repressed. Therefore, just as the pain of pregnancy gives birth to something joyful, Nietzsches analogy implies that the negative state of bad conscience may also give birth to something positive. Nietzsche hopes for the birth of the sovereign individual a man who is autonomous, not indebted to the morality of custom, and who has regained his free will. An examination of Nietzsches theory on the evolution of mans bad conscience will reveal even though bad conscience has caused man to turn against himself and has resulted in the stagnation of his will, Ni... ... noble morality (16). Furthermore, in contrast to the self-contentment of the noble morality, the strivers lack of outward power led him to direct his power inwards, resulting in mans first exploration of his inner life.While critic al of the attitude found in the ressentiment of slave morality, Nietzsches includes it as an important factor contributing to the bad conscience of man. Even though Nietzsche dislikes the negative results of bad conscience mans downsizing of his instincts, hate for himself, and stagnation of his will -- Nietzsche does value it for the promise it holds. Nietzsche foresees a time coming when man conquers his inner battle and regains his instinct of freedom. In anticipation of that mean solar days eventual arrival, Nietzsche views the development of bad conscience as a necessary step in mans transformation into the sovereign individual.

Chivalry :: Medieval Traditions Romance Essays

Chivalry Chivalry according to medieval examples involves some definitions of playing other than to wave arms and says such things like stress for, or what is all about. Such definition is seem and elusive to understand according to its form of emotional than intellectual. Well, according to this information, I feel that Chivalry is a sentimentalist issue. I do not trying to say is the usual romantic as we known on the movies when a man loves a woman and so on. By romantic, I mean an ethic where we can feel the hard of the i channel, and the sweet of the ideal, and it is so special or perfect to failure in the authorized word. Some examples are that some histories are no as real as we think, for instance Don Quixote is no more than a glamorous sop up who believe in defeating some warriors, but in reality those warriors did not never exited. The mean problem in discussing politesse within the society is that chivalry is a word with many different meanings. If we try to discu ss its meaning, we must need to pay attention before we start using the lies at the flavour of this game that we play. The game starts with different steps to follow. First, these steps are the authentic medieval uses, which range from the early, deem boys on da horses, and so on. The behavior of the boys on the horses, to the late period was to idealize conduct of the knights. The game plays an important roll in the genoricity of its authenticity. But I feel that no one of this have to deal with the used of the word within the society. The tap that is involved in Chivalry is so powerful and cannot be denied. The society should be an enactment of medieval romance as much as a medieval re-enactment. In the ideal, Chivalry has never stood still that is the great reason that it is so elusive, and continues to have such power. Romance, the striving for the romantic ethic, had a powerful role in the Middle Ages. The men and woman within a certain class threw themselves at an ideal in way rarely seen in history. I call that ideal chivalry and hold it distinct from what was performed in the face of reality. For

Prairie Dogs: A Modern Day Plague :: Free Argumentative Essays

Prairie Dogs ? A Modern Day PlagueAlmost Every Morning on the plains of eastColorado, rancher knowingness Holmes squints through ariflescope and sights in on a fat, little prairie dog.At the blink of an eye, he pulls the trigger and ahollow-tipped slug erupts from the barrel. Two coke yards later, the slug explodes in the prairiedog scattering its ravaged flesh across the plains. Some people say that this is a horrible act, but forranchers like Ken Holmes, its away to save hisgrazing fields. The prairie dog is a controversial animal because manypeople perceive them to be a prolific nuisance.Shooting and poisoning has reduced an extremely largepopulation, which once covered most of the westernU.S. and northern Mexico. In Texas, the historicpopulation at the turn of the century in 1900 wasestimated to be approximately 5.5 billion animals.Today, numbers of prairie dogs in Texas are estimatedat only 300,000 (cdri). Maybe if these numbers keepdecreasing at such an terrible rate, the pr airie dogproblem may actually come to an end. So no local,state, or federal government should try to bring thesenumbers up. This animal tablet gigantic burrows, and makes extensivetunnels underneath the Earths surface (bitterroot). This natural act the prairie dog makes kills grass anddestroys fields taking away feed for cattle and cropsfor food. Many scientists consider that this act is anatural fertilizer, giving nutrients back to the soil(National Geographic p.116). If this natural act is afertilizer, then why are many ranchers and farmersconfront with a loss of money. Usually due to the factthat these burrows take up a wide range of theyrefields making it difficult to grow and get ahead anythingfor a profit. Also, if this fertilizing act actuallyfertilizes the land, then why is it that they seem todestroy a field rather than help it? Rather than try to shoot them or poison them, somehave tried to set aside protected areas, and relocatethe prairie dogs. In Boulder, Colorado, ap proximately20,000 feet of visual barrier was installed alongboundaries of these protected areas. The equal of thatwas $23,000, but that figure represents only enough tocover about 7.5% of the perimeter surrounding thearea. It would require an additional $242,350 tofinish that barrier. Instead of this expensivebarrier, relocating them was the second option. Inorder to do this, it would cost upwards of $100,000just to move them somewhere else (ci boulder). Thatis a lot of money to be throwing around on an animalthat not many people like. If people were going to

Bipolar Disorder Essays -- Biology Essays Research Papers

Bipolar Disorder Bipolar disquiet, also known as manic-depressive illness affects about 1.2 percent of the U.S. population (8). It is defined by fluctuating states of depression and mania throughout ones life. Those who are depressed may be restless, irritable, have slowed thinking or speech, decreased inner activity, changes in appetite and sleep patterns, suicidal thoughts as well as other changes. Those in a manic state may have increased activity or energy, more thoughts and faster thinking, grandiose thoughts, decreased sleep and need for sleep, increased sexual activity, elated mood, irritable mood, as well as other symptoms. Mixed state is when both depression and mania are exhibited at the same era in a cycle. Rapid cycling is when episodes occur more than four times a year. This is more prevalent in women and is also more foul to treatment. There are two forms of bipolar I disorder, bipolar disorder and bipolar II disorder. The difference between the two is that bipolar I disorder is what is typically thought of as bipolar disorder with episodes of severe mania and depression, bipolar II is when the episodes are depression and hypomania, which is milder than a full manic episode. The fill cause of the disease is unclear. The most probable case is that there are many factors that contribute to the disease. The diagnosis of bipolar disorder is not exact. Since there is no physiological test for the disease an assessment must be made physiologically. This is done through the administration of behavioral assessment tests, use of scales, basis of symptoms, way of life of illness and family history. The diagnosis can be tricky especially when it comes to bipolar II disorder. Many with the disease are misdiagnosed w... ...mhsource.com/pt/p960533.jhtml?_requestid=3879925) Evening Out the Ups and Downs of insane Illness http//www.fda.gov/fdac/features/596_bipo.html6) Bipolar Disorder http//www.nami.org/Template.cfm?Section=By_Illness&Template=/TaggedPag e/TaggedPageDisplay.cfm&TPLID=54&ContentID=230377) Bipolar Disorder Research at the National Institute of Mental Health http//www.nimh.nih.gov/publicat/bipolarresfact.cfm8) personnel casualty to Extremes http//www.nimh.nih.gov/publicat/manic.cfm9) Bipolar Disorder http//www.nimh.nih.gov/publicat/bipolarmenu.cfm10) The Neurobiology of Depression http//www.sciam.com/missing.cfm11) Scientists on trail of manic-depression gene http//www.usatoday.com/news/health/mentalh/depress/lhmde002.htmOther Sources12) Portrait of the Artist as a insane. Psychology Today. July/August, 1995

The Private Choice Essays -- Education Schooling Essays

The Private Choice Think of all the notable people you may consider as highly educated. If you determine deep enough, chances argon you bed find out most their bringing up, which is often private. Why do some people prefer a private education? What even classifies as a private school? One definition given by the Encyclopedia of American Education is in modern American education, any school not operated or directly funded by a governmental agency (793) these include religious, non-sectarian, military, postgraduate, and special education schools. Private Education is dear because it provides specialized programs, presents higher standards, includes more(prenominal) involvement of the parents or guardians, and may soon be available to more people through government verifiers. Private institutions are wonderful for those pursuing a limited field of education. A child who has a goal of becoming a scientist will learn more about that career choice at a school that emphasizes science than if they were to only take the classes offered through their local high school. There is only so untold that can be taught in the public setting that still maintains the attention of the majority of the students in the class. In his book Choosing Equality, Joseph H. Viteritti states that private school curricula offer students a narrower range of educational options and are more focused on academic, as opposed to vocational, subjects (81). With the help of the more concentrated learning in a specific area, the students may even get through school faster and on to better things. I think that it is a great option for those who do not want to waste their time doing things in school that they deem meaningless. In addition, some privat... ...eir autonomyand are unlikely to participate in a voucher program that would require them to meet accountability standards in certain areas (Liberator 2). These opposing views are primarily why the issue is still in deba te. Whether you were privately educated or attended a public school, you still were able to obtain an education. Private schools often offer opportunities that you may not be able to find in every public school. Some individuals are quite satisfied with their local public school and find nothing wrong with their child being taught there. For those who can afford it (unless the voucher option ever passes), they choose to take advantage of everything private institutions have to offer, from a better quality staff and atmosphere to more in-depth studies to more satisfaction on the parents part. It is all a matter of personal choice.

The Private Choice Essays -- Education Schooling Essays

The Private Choice Think of all the nonable people you may consider as highly educated. If you look deep enough, chances ar you suffer find out about their education, which is often private. Why do some people prefer a private education? What even classifies as a private school? One definition given by the Encyclopedia of American Education is in modern American education, any school not operated or directly funded by a governmental agency (793) these include religious, non-sectarian, military, postgraduate, and special education schools. Private Education is beneficial because it provides specialized programs, presents higher standards, includes much involvement of the parents or guardians, and may soon be available to more people through government vouchers. Private institutions are wonderful for those pursuing a specific field of education. A child who has a goal of becoming a scientist will learn more about that career choice at a school that emphasizes science than if they were to only take the classes offered through their local high school. There is only so much that can be taught in the earthly concern setting that still maintains the attention of the majority of the students in the class. In his book Choosing Equality, Joseph H. Viteritti states that private school curricula offer students a narrower range of educational survival of the fittests and are more focused on academic, as opposed to vocational, subjects (81). With the help of the more concentrated learning in a specific area, the students may even draw a bead on through school faster and on to better things. I think that it is a great option for those who do not want to waste their epoch doing things in school that they deem meaningless. In addition, some privat... ...eir autonomyand are unlikely to participate in a voucher program that would require them to attend accountability standards in certain areas (Liberator 2). These opposing views are primarily why the issue is still in debate. Whether you were privately educated or attended a public school, you still were able to obtain an education. Private schools often offer opportunities that you may not be able to find in every public school. both(prenominal) individuals are quite satisfied with their local public school and find nothing wrong with their child being taught there. For those who can afford it (unless the voucher option ever passes), they choose to take advantage of everything private institutions have to offer, from a better quality staff and atmosphere to more in-depth studies to more satisfaction on the parents part. It is all a matter of personal choice.

Multi-Perspective Approach to Understanding Organization Essay

What argon the advantages and disadvantages of a multi-perspective approach to understanding disposal? In answering the incertitude you will need to engage with the nature of the various perspectives and how they enable and sterilise our understanding of organization. There are different ways in how people relieve oneself different knowledge and thus many people have come out with their own concepts and theories. This results in two-fold perspectives that help to generate idea closely different organization and organizing. The more knowledge of multiple perspectives, concepts and theories, the greater will be your capacity to choose a better approach with regards to the problems typed in your current company. Multi perspective is created as belief, assumptions and knowledge of the area influence how researchers carry out their research and manage their organization. What you do is to assume which approach does best for your industries and organization and for that you design and amend accordingly to be the best way to of optimizing man power and profit.The benefits of a multi-perspective approach would be (cited from page 11) multiple perspectives will as well help organization embrace complexity and uncertainty and their contradictory demands. Managers and employees now are expected to do more with less, to maximize both short term gain and long term investment, and be more efficient as well as more humane and ethical. By confronting such a commixture of contradictory forces demands the broadest set of concept and theories that your mind flowerpot grasp. Secondly, people raised question about the nature of ethical action and managers face when trying to act in socially and organization responsible ways. The advantages of using multiple perspective helps people aware of the assumption and values underlying your theory and practices, which in turn should make you more conscious of your reason for doing things and better able to understand the reason behind the action taken by others. world able to reflect on your own reasoning process and compare them you will develop ethical awareness.Thirdly, if you learn about multiple perspective, you will be able to understand how different perspectives influence the way you and others experience by interpreting and shape organization realities. You will become a more stiff member of any organization to join. Let me evaluate with the two important philosophical choices of ontology and epistemology. Ontology concerns our assumtion about reality which you dont question whether all this things are real or have an existence undependent because of you (cited from pg12) pjilosphers sometimes refers to these as existential question because they attribute existence to one set of things(reality) but not to some other (unreal). Which means that you carry out task upon your own perspective only, while you disregard other perspective.The disadvantages will be it will lead to arguments between thos e who contain different perspectives and cause them to set up seperate and conflicting mates. This is a major concerns as people have been always living in their own world and never care of other peoples feeling which causes conflict roughly their organization and families. People experience different things as what they do frequent or even their personalities are different from other peoople we call this term subjectivist. Whereas Objectivist is different, theybelieve that what reality exist independently of those who lives in it, people also reacted to what is happening around them in predictable ways because their behaviour is part of the material world in which they live is determined by causes (cited from page 12). Example, if you are hoping to own a european car and the behaviour in which you have to take a leak hard to pay for it is determined by wanting to own the car.Epistemology whereas is concerned with knowing how you can know. Epistemology is closely related to onto logy because the anwsers to there questions depend on and help to forge assumptions about the nature of reality. This two terms determined the three major multiple perspective approach to understanding organisation. Usually the three multiple perspectives can be comparable using these two variables ontology and epistemology. Modernism is usually objectivism, you must limit commit to limiting what you count as knowledge to what you can know through your five senses. Results can be taken again if steps of the social occasion is followed again using the five senses and the respective sense-enhancing devices. Modernist organization theorist also believes that if they can get whole of the complete knowledge by understanding how and wherefore organisations function the way they do and how their function is influence by different environment conditions.Therefore to get a modernist perspective effective organisation is to world able to balace internal and external pressures, develop core competencies, increase efficiency and versertile to changes. The theories that influence modernist are general dust theory, socio-technical systems theory and contingency theory. General system theory is to understand and grasp the concept of system and it characteristics of the company, which it can also mutually interrelated into parts called subsystem for easier understanding of for each one process. By using note it provides the system with the benefits of specialization. To put into simpler terms a organisation if want to use the general system theory, that means that they will divide the units and departments and each department with the benefits of specialization.For socio-technical theory, they center on on a number of humanistic issues, by treating organisation as a social system, the social and psychological consequence of work design, the importance of the work group compared to the individual and the need for a division of labour that considers increasing rather tha n decreasing the variety of work skills and task. Socio-technical theory also suggest that self-managed teams should be the building blocks of organizational design and that could lessen the need for hierarchy form of organisation. Whereas for contingency theory, theorist will try to identify the key contingencies in each situation and try to determine the best fits between them, this theory have remain very popular among companies because they take seductive form of recipes for success.

Short Answer Questions

Explain how the poet has explored the magnificence of community to the palpate of belonging.The poet powerfully explores community to achieving sense of belonging. The use of a personal pronoun in my colonization provides the village context and proves a powerful sense of connection where he belongs. The power of community is highlighted through inclusive pronoun our which connotes ownership and connection to the context. Poet makes clear magnificence of community to achieving sense of belonging.Identify two techniques and explain how they convey the importance of family to belonging.The importance of family to creating a sense of belonging is explored through literary techniques showcased in the snip cover. On a connotative level the world family reinforces the idea of connection. The magazines name family tree is a metaphor for connection as trees turn over branches. The couple in the middle is given salience. The fact that they are kissing implies the importance of relations hips and connection. From looking at the miscenscene we can see how the magazine cover portrays the importance of family to belonging.Analyse how Shona Jones establishes the narrators place and her sense of belonging.The narrator explores the significance of place and its impact on a characters sense of belonging. Interrogative language in you are married? is positioning her as the other in this foreign country which is reinforced by her admission of this being a Muslim country. This contributes to her tinge of alienation and lack of connection. In songs to singand they kept me company, music is personified to keep company. It provides a connection to home. This connection is highlighted by a contrast with disconnect which is reinforced by connotations of homesick. The singing she hears when she is homesick is heard again when she has established a sense of connection in the new country. Reflecting on sound shows the orbitual nature of text and hence the cyclical nature of belong ing. It demonstrates that familiarity of place breeds confidence. From the literary techniques in The Singing we can see how Jones establishes the narrators place and her sense of belonging.

Bayfield Mud Company Essay

1. As Wet-Land Drilling, Inc. had filed a complaint that the bags it received from Bayfield were short-weight by about 5%, they had to determine the cause of the discrepancy. They discovered through checking 50 of the bags that they only had an average net weight of 47.51 pounds. In order to identify the errors that had occurred in the operation, and why the weight has become inconsistent, Bayfields quality managers may numerate using Statistical Process Control (SPC).As mentioned, past shipments had bags that averaged at 50 pounds, which will be the desired mean, X=50, and that had an acceptable standard going of 1.2, which will be the desired = 1.2.x = n=1.26=0.4899At a confidence interval of 99.7%, z = 3UCL= x+ 3x=50+3 x 0.4899=51.4697LCL= x 3x=50-3 x 0.4899=48.5303Percentage of Bags with Average Weight within Control Limits (Per Shift) Day Shift = 23 bags/24 bags = 96%Afternoon/Evening Shift = 12 bags/24 bags = 50%Night Shift = 12 bags/ 24 bags = 50%2. As Bayfield had decided to bestow new shifts due to increased demand, the abrupt decision had caused inefficiencies when it came to making sure that the weights of the bags be as close to 50 pounds as possible. While the most experience foremen were assigned to supervise the new employees of the night shift, they failed to make sure that the double-checking of the weight of the bags be as accurate as possible, as they only occasionally reminded the employees of this procedure.The attention of Bayfield must make sure that stricter supervising of the double-checking of the bag weight-feeder must be implemented, such as havingscheduled checks (e.g. before the morning shift every day). They overly have to remind employees that lighter-weight bags cause more than just a weighing problem, as they might result in poor chemical control during the drilling operation and might adversely affect drilling efficiency. Also, among the 25 samples that are considered as above UCL and below LCL, 23 of these are light-w eight bags therefore, the weight-feeder must be adjust as needed, to prevent its frequent production of lighter-weight bags.As it can clearly be seen that much of the inefficiencies occur during the afternoon/evening shift and the night shift, Bayfields managers must also consider conducting additional training, especially for the new employees.

Hcl Project Report Essay

Before I begin my documentation I must thank all the people behind the successful completion of my project.I am especially thankful to my industry guide Mr. Vinod Rai for his valuable and enlightened guidance. I am highly grateful to him for providing me an opportunity to undergo the project in his presence. Despite his hectic schedule he showed a keen interest in my research and helped a lot in broadening my vision for the topic. My thank again go to him for providing me all the required help to compile the data and other information to materialize the study.I am also grateful to my strength mentor Mr. Tarun Kumar Vashisth for his guidance and kind support throughout the project.I must also not forget to mention the names of people in the scheme who pumped me with immense confidence and support without which it would have been impossible to complete the project, hence with warm regards I would like to thankMr. Sunil BhattMr. Shammi S. BhatiaMs. PriyankaMs. ParbhakerPREFACEThis pro ject is establish on the study of working capital instruction in HCL Infosystems. An insight view of the project will encompass what it is all about, what it aims to achieve, what is its purpose and scope, the various methods apply for collecting data and their sources, including literature survey done, further specifying the limitations of our study and in the last, drawing inferences from the learning so far.HCL Infosystems Limited (HCL) is a leading domestic computing machine computer expectantware services company. HCL is engaged in selling manufactured (like PCs, servers, monitors and peripherals) and traded hardware (like notebooks, peripherals) to institutional clients as well as in retail segment. It also offers hardware support services to existing clients through annual maintenance contracts, network consulting and facilities management.The working capital management refers to the management of working capital, or precisely to the management of current assets. A firms working capital consists of its investments in current assets, which includes short-term assets cash and bank balance, inventories, receivable and marketable securities.This project tries to treasure how the management of working capital is done in HCL Infosystems through inventory ratios, working capital ratios, trends, computation of cash, Inventory and working capital, and short term financing. resolvingI Ajay hereby declare that research project submitted to punjabi university, patiala in partial fulfillment of the degree of BBA on Working Capital is the result of my own hard work under continues guidance of Mr. Vinod Rai , HCL CDC Chandigarh.

Report on Barista

A Report on - BARISTA CAFE UNDER THE SUBJECT CONSUMER BEHAVIOUR (CB) Prep ard by Vivek Jethva 10MBA032 Jitendra Patel 10MBA064 Hardik Khara 10MBA039 Arvind Prajapati 10MBA081 Sarman Goraniya 10MBA025 Sandip Kanani 10MBA036 Kapil Prajapati 10MBA083 Nilay Khandalkar 10MBA037 MBA 2010-12, Semester iii Submitted to (Dr. Govind Dave) INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR UNIVERSITY OF SCIENCE AND engineering (CHARUSAT) T able of ContentSr. No. Particulars Page no. 1 Ab turn up the cocoa tree bean industry 3 2 Growth of the hot chocolate industry in India 5 3 Present hot chocolate production in india (2010) 6 4 About the espresso 11 5 About the barista 12 6 Case summary 20 7 L take a leaking from the case 21 8 Question & answer 22 9 Bibliography 27 About umber bean Industry It altogether began nearly 1000 A. D. when Arab traders began to cultivate chocolate beans in bombastic groves. They began to boil the beans creating a drink they called qahwa which translates to that which pr rasets sleep.The drink became widely popular, and the need for burnt umber beans grew. The design timeline for the growth of java, cafes and e reallything assortd is tending(p) below YEAR Journey Of coffee berry Industry 850 First k instantlyn discoery of coffee berries. Legend of goat herder Kaldi of Ethiopia, who notices goats argon friskier after eating red barriers of a local shrub. Experiments with the berries himself and begins to feel happier. 1100 The initiative coffee trees are cultivated on the Arabian Peninsula. coffee is world-class roasted and boiled by Arabs making qahwa. 1475 The domain of a functions first coffee shop opens in Constantinople. 1554 The first establishment in Constantinople soon be produces widely popular, and two more cafes are opened. 1600s coffee bean comes Europe d unmatched the port of Venice. The first coffee plate opens in Italy in 1654. 1652 The first coffee house opens in England. Coffee houses were called penny universities (a penny is charged for admission and a cup of coffee) because a person could visit a cafe to discuss flowing affairs and social issues. 1672 The first Persian coffee house opens. 1683 The first coffee house opens in Vienna. 1688 Edward Lloyds coffee house opens. It eventually becomes Lloyds of London, the worlds best-known insurance caller-up. 1695 The first sign of the French Revolution had its roots in Parisian cafes where the mints movement started meeting steam. 1822 The prototype of the first espresso machine is created in France. 1980s Coffee is now the worlds most popular boozing, which leads to a boom in retail and hotel cafes. The Ameri evoke retail cafe Starbucks in born. 1990s With the growth of the Internet, cyber cafes are born, providing Internet access and coffee to users. 2000s With an join ond penetration of PCs in homes, cyber cafe gyves approximate, and re-immerge as retail coffee cafe arrange. The Coffee Cafe indus try is currently one of the biggest and fastest growing sectors in military control concern. The industry consists of a incorporate of individual cafes, hotel cafes and retail cafe chains. Individual Cafes The main bulk of revenue is earned by small, individual cafes, run broadly by families and friends. It is a relatively unorganized sector. There are millions of such cafes nearly the world, and they add customers with a homely, casual experience.The bulk of these cafes are principally in Europe, where every little townsfolk or village has local cafes, where passel gather together for a conversation over coffee, or just to be alone with their thoughts. These cafes stick out been the birthplace and sanctuary for un wish creative minds, revolutionaries and thinkers of our time. The most recent example is the author J. K. Rowling, who has written most of the Harry Potter series of books, session at her local cafe. These cafes set themselves apart from retail chain cafes a nd hotel cafes because they provide customers with a homely, classic appeal, which cannot be emulated.Hotel Cafes Ever since the popularization of coffee, hotels all over the world started opening 24-hour coffee shops where visitors to the hotel could walk in for a cup of coffee and some food at any time. These coffeehouses are extremely important, because they provide world(prenominal) visitors to the hotel with a universal drink- coffee. Any customer can walk into any major hotel in the world, and picture the coffeehouse, and know what to expect. These cafes are not really major players in the coffee cafe industry, yet rather provide supplementary services to the hotel industry.Retail Cafe Chains The last, and the most organized sector in the coffee cafe industry, is the retail cafe chain. Off late, these chains check become extremely popular and are growing at an ever-increase pace. These retail chains deal work with an organized structure of man, material and money. The wo rk on developing a recognized scratch consistent to all their outlets, which customers can easily relate to, wherever they go. They provide customers with a standardized level of service and bore at each of their outlets.The vast popularity of these retail chains is shown in the rapid planetary growth of notes like Starbucks. Customers can do to any Starbucks across the world and know exactly what to expect. Growth of the Cafe Industry in India Hot beverages admit always been a part of the tradition of India, especially South India. Coffee took the first seat in South India when the handed- wad Brahmin classes brought down the beverage from the ruling British around the 1930s. During the early social classs the drink was confined only to traditional rich Brahmin families who served filter coffee in a davra- tumbler.Coffee is no more confined to the rich Brahmin class now, though the tradition of serving filter coffee in the davra- tumbler continues to this day. In order to sp read the drink, coffee houses emerged at assorted places in the country, which withal served as the opposite places for lawyers and the educated class to hold discussions ranging from politics to cinema. It is to a fault believed that numerous scripts and ideas for films evolved here. One of the oldest coffee houses in South India is the Raayars mess, Chennai, which serves first class filter coffee even today.The mess was open up in the 1940s and continues the tradition of coffee just supplements it with Tiffin withal. The vintage location of the mess attracts huge crowds even today early in the mornings, Coffee however was not the only full stop on the menu. These places also served food and other drinks to their customers. The drink also became famous and as a result even five star hotels began cashing in on it. Several hotels all over the country started opening coffee- shops that catered to high- end customers. This showed the popularization of coffee cafes, to all sectio ns of society.The drink has now become more of a theory than merely a drink itself. The last decade witnesses the growth of numerous coffee pubs in the country. A figure of coffee cafe owners tried to occidentalise the taste in contrast to the filter coffee. Now, large retail chains like Qwikys, Barista, and Cafe Coffee Day have opened up around the country. The concept of a cafe today is not merely most selling coffee, but about developing a national brand. Retail cafes now form a multi- crore industry in the country, and have huge potential for growth locally, and internationally. Present Coffee production in India (2010)Production The governments Coffee Board now pegs MY 2009/10 coffee production at 289,600 tons (4. 83 million bags of 60 kg) tons, which included 94,600 tons Arabica and 195,600 Robusta, swallow than the Post-Blossom estimation of 306,300 tons, due to adverse weather conditions during bean maturing and harvest stage. Furthermore, rains also reportedly caused some prime(prenominal) problems, bad-temperedly in the Arabica variety. Although trade sources initially contested the Coffee Board figure saying that the Board estimate of the crop loss was on the lower side, now they are in agreement with the Board estimate.Some even believe that production could be marginally higher than the Coffee Board estimate, given the current strong merchandise trend. Outlook for the MY 2010/11 crop births a mixed picture. Although several coffee growing regions have scramd good pre-blossom and back up showers, rainfall has been poor in some parts of Coorg and Tamil Nadu. high up February/March temperatures could affect Robusta production to some extent, although heavy December 2009 rains left enough soil moisture, which may help compensate for the lack of pre-blossom showers.The Coffee Board is expected to release its Post Blossom forecast in late May or early June. Meanwhile, industry sources forecast MY 2010/11 coffee production marginally lower th an the MY 2009/10 estimate at around 275,000 tons, which include 175,000 tons of Robusta and 100,000 tons of Arabica. Coffee pests such as white cornerstone borer and berry borer, although not firely eradicated, are under secure due to better agronomic practices. grittyer coffee outlay realization during the olden three to four years has prompted coffee growers to apply more farm inputs and follow better agronomic practices, supporting higher production.Labor costs, which accounts for almost 65 part of the coffee cost of cultivation, continue to escalate. With off-farm employment opportunities increasing, coffee planters have started experiencing shortages of skilled labor, which could become a major problem in coming years. Higher price realization for coffee is now helping growers to some extent mitigate the higher labor cost. The Indian governments National Rural vocation Guarantee program and a highly subsidized rice and wheat statistical distribution program have furthe r exacerbated the labor shortage in the plantation sector.Although limited mechanization is taking place in some coffee plantations, large-scale mechanization is difficult in India because of uneven plantings and small sized holdings. Although the coffee planting and bearing area in India has chiefly shown an upward trend, mostly due to some enlargement of coffee cultivation in non-traditional states such as Andhra Pradesh and Orissa, coffee production, especially Arabica, has been declining due to diminishing yields (Fig 1a & 1b).Coffee productivity in the non-traditional areas, mostly Arabica coffee, is reported to be much lower than in the traditional belt, which pulls down boilers suit yield. To contain the white stem borer menace, there was some uprooting of infected trees and replanting with new stock in the Arabica belt supported by the Coffee Board. These replanted trees are yet to reach bearing stage. According to industry sources, Indias coffee production provide stabi lize at around 300,000 tons once the replanted trees come into full bearing.A significant share of low quality domestic Robusta coffee and some imported low priced coffee (for re-exports) goes into the production of instant/soluble coffee. This subdivision is almost entirely branded and packaged, and is dominated by multinationals such as Nestle and Unilever, and the Indian conglomerate Tata separate. In recent years a fewer other Indian companies have made a foray into this component with some success. Although instant coffee production capacity is increasing, actual production is estimated to be around 45,000 tons (120,000 tons on green coffee basis).Organic coffee production is miniscule at around 300 tons due to lower yields and the absence of a significant premium over non-organic coffee. Out of 220,000 coffee holdings in the country, 218,000 holdings be unyielding to small farmers having less than 10 hectares, which account for 70 share of coffee production. Coffee cultiv ation is mainly confined to southern states of Karnataka (70%), Kerala (20%) and Tamil Nadu (7%). With a view to expand coffee cultivation, the Coffee Board has been implementing developmental programs for coffee development in the atomic number 7 Eastern Region and Non Traditional areas.During the 11th Five Year Plan, the Coffee Board had proposed to support a coffee expansion program taken up by the Integrated Tribal Development Agency on 24,000 ha in Andhra Pradesh and on 850 ha in the North Eastern Region. Indian Coffee Marketing System Indian coffee manufacturers have three ways to market their coffee (a) sell directly to exporters through an exporting agent, (b) hold it in a curing factory before selling it (c) sell it at voluntary auctions. Smallholders, who dominate the Indian coffee scenario, mostly sell their parchment coffee (or dry cherry) to exporters through exporting agents.The agent takes the coffee beans to the curing factory, where they are checked for quality wh ich must meet the exporters standards. The certify method allows the coffee grower to store the coffee with the curer before selling it in order to speculate on price movements. Under the third method adoptive mostly by large producers, coffee is sold at a voluntary auction, organized by the Indian Coffee allotrs Association. In this case, the producer takes the coffee to the curing factory and stores the green beans in the auction warehouses, sending a sample for auction.Consumption According to the Indian Coffee Board, domestic coffee use of goods and services is increasing 5 to 6 percent annually, partly due to expansion of the coffee cafe culture and the spread of the coffee drinking habit throughout India, even into non-traditional coffee drinking regions in the north. The concerted efforts of the Coffee Board and coffee marketers in promoting the beverage as a lifestyle drink via coffee cafes and vending machines has added more visibility to coffee.According to a survey sp onsored by the Indian Coffee Board, coffee consumption in 2008 is estimated at 94,400 tons, 73 percent in urban areas and 27 percent in rural areas (south India). Based on this, coffee consumption in 2009 is estimated by the Board at 97,000 tons and in 2010 at 100,000 tons. Trade sources are, however, skeptical about the Coffee Boards high consumption figure. According to them, production, supply and distribution fundamentals do not support such high consumption figures.According to them, a significant quantity of chicory is blended with coffee, particularly in the soluble coffee segments, which tends to amplify the coffee consumption figures. According to some sources the amount of chicory going into the coffee blend is as high as 25,000 tons, which tends to over-estimate actual coffee consumption. The indicative Bangalore sweeping price of Arabica Plantation A averaged Rs. 203 per kg in 2009 ($2 per pound), and Robusta Cherry AB averaged Rs. 96 per kg (98 cents per pound), studyd with the 2008 average price of Rs. 146 per kg for Arabica and Rs. 110 per kg for Robusta.The retail price of pure grind coffee (Arabica plantation) in major southern cities averaged around Rs. 270 per kilogram ($2. 75 per pound), a 17 percent increase over a year ago price. ($1= Rs. 44. 50). Farm gate price for Arabica parchment registered a 30 percent increase in CY 2009 but the increase was much lower or even negative in the case of Arabica cherry and Robusta parchment and cherry. Indias Growing Coffee Cafe civilisation Although tea is the main drink of choice in India, now hundreds of trendy western-influenced coffee bars have emerged across India in degree I and Tier II cities.The bean has become big business, so large that it now competes against the once dominant tea on menus everywhere. For coffee fans, India offers a few worthy coffee bar chains. The significant growth in the number of coffee retail chains in India is due to the changing lifestyle patterns of Indian fon dness class families and an increase in their disposable income. Although the coffee bars contribution to Indias total coffee consumption may not be significant, these coffee cafes have added more visibility to coffee and opened up an outlet for various value added food items.Barista Lavazza One of Indias largest certificationd chains of coffee bars, the Barista Lavazza coffee friendship operates around 205 outlets across India 15 creme lounges and the rest espresso coffee bars. It plans to open 300 new stores over the next three years and has begun aggressively marketing its products outdoor(a) Indian borders into neighboring countries. Considered the Starbucks of the East, Barista offers many of the same menu items like espresso, lattes, cappuccino and various pastries, in addition to basic coffee.Despite being Indian, Barista sticks c sliply to its Italian roots by serving Italian coffees exclusively. (www. barista. co. in), Cafe Coffee Day A later entrant than Barista, Cafe Coffee Day (CCD) offers nearly everything coffee-related, from take-home products and equipment to fully available stores. Since the grand opening of the first store in Bangalore in 1996, Cafe Coffee Day has grown to become Indias largest coffee retailer, with exports into Europe and the Middle East. care Barista Lavazza, CCD tends to be in every major Indian metro area. Cafe Coffee Day currently has 810 outlets in over 100 cities.rib Coffee The British influence isnt entirely missing from Indian cities, as the UKs largest coffee retailer has been setting up shops alongside other coffee competitors. The London-based Costa Coffee partnership specializes in imported Italian coffees and made-to-order coffee concoctions like risteretto (a coffee stronger than espresso) and Flat Whites that feature custom barista designs in the froth. Qwikys Coffee Pub The coffee house offers about 101 varieties of coffee, serving drinks such as espressos, lattes, cappuccinos, mochas, americanos and f riazzos. It also offers grilled sandwiches, pastries and ice creams.Qwikys clothing brand, greeting cards, magazines, books and coffee mugs are also available. Trade Assuming a better than normal production this year, MY 2010/11 coffee exports are forecast at 200,000 tons, marginally lower than the MY 2009/10 estimate of 210,000 tons. Although export permits issued in MY 2009/10 through March 2010 were ahead of last year, the recent steep appreciation of the India rupee against the U. S. dollar is making exports less competitive. Coffee exports in MY 2008/09 were around 175,000 tons, 20 percent down from the MY 2007/08 exports of 220,000 tons because of reduced exportable surplus and igh domestic prices vis-a-vis global prices. On a calendar year basis, Indias coffee exports in CY 2009 were 189,000 tons compared with 213,000 tons in CY 2008. Italy, Russia, Germany, Belgium, Spain, and Finland account for almost 55 percent of total exports. Exports to the U. S. in CY 2009 were arou nd 3,300 tons up from 2,500 tons in CY 2008. India imports small quantities of low-priced coffee, mostly from Indonesia, Uganda, Vietnam, and Ivory Coast, for value addition and re-exports. Such imports in IFY 2007/08 were around 27,000 tons and 29,000 tons in IFY 2008/09.The thoroughgoing(a) Espresso 1. The taste of your coffee will be directly affected by the amount of coffee you dispense into the handle Single handle One complete pull 7g No more no less Double handle Two complete pulls 14g No more no less 2. Tamp the coffee. bemuse the handle in your left hand, tamp with your ripe hand. As you tamp give the handle a good hard twist left to right to ensure a solid pack. 3. Wipe the excess cubic yard from the rim of the handle. Note This will ensure that you dont have coffee grounds build up on the rubber seal in the brewing head.Over time this build up will cause grounds to leak into the coffee drink you are preparing. 4. Brew the espresso into a demi tasse. The correct br ewing time for an espresso is 20 25 seconds. About The Barista Background, Market Entry Growth Barista coffee was established in 1999 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. More significantly, they believe they have been quick to spot a latent need waiting to be trapped Coffee lovers essay a complete experience.One that combines intelligent positioning with the right product mix and on the alertly designed cafes. In other words, customers seek an experiential lifestyle brand. As of today, Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country and with a new outlet opening nationally every 14 dates Barista is currently experiencing phenomenal growth. With outlets opening in Sri Lanka and Dubai, Barista is looking at potential growth oppor tunities in Asia, making it highly competitive international brand. Product SourcesBarista sources its coffee beans from around the world, but a major supplier is TATA Coffee, part of the TATA Group that owns a large stake- holding in Barista. These coffee beans are then sent to Venice, Italy where they are roasted into a blend exclusively for Barista. The food and desserts at Barista is exclusively catered to by the Taj, who ensures a high standard of quality with all its products. Barista also sells merchandise through its store, all of which is imported. The merchandise accounts for nearly 1/6th of Baristas boilers suit sales. Quality Sources Barista has a check on the quality of its products every 14 days.Barista also incorporates TQM at its headquarters in Delhi. Since Delhi is the base for all its distribution, quality control measures are adopted there to avoid any poor quality products being distributed. Serving Size The serving size of a product is a measure, not only of q uantity, but also of value for money. The average serving size for Baristas main product categories is detailed in Table given below Product Serving Size Smoothies 240 ml/ 300 ml Cold Coffee 340 ml Hot Coffee (2 kinds) 300 ml Granitas 340 ml Pricing Barista has a Skim Pricing Policy. They began with a higher price, and skimmed the cream for the market.With the sudden spurt of growth in number of outlets, came the benefits of economies of scale. Because of this, they have been able to gradually lower their prices, and appeal to different segments of their target market. Currently, their prices are the lowest they have ever been, and they can competitively match their prices against Cafe Coffee Days prices. The prices are constantly changing though, and the last 1-year has seen 3 changes (mostly reductions) in prices. This gradual price reduction meant that Barista could maintain its profit- maximization policy until it could earn large cost savings because of the benefits of high volume.The main factors that affect their pricing are their cost of goods sold. The costs are quite high because imports a bulk of its products and product- sources. Process The order and delivery process at Barista is based on self- service, where a customer goes up to the counter to place his order, and goes back to the counter to fragment his delivery once it is prepared. Positioning Consumer Profile According to research, over 65% of Baristas customers are in the 15- 30 age- group. The majority of these are students and young urban professionals. Brand ImageBarista positions itself as a brand for anyone who loves coffee. Their products, services and outlets are more like the traditional European cafes, where people would meet for the love of coffee, and for an apt benevolent time. They position their outlets as a place where the world meets, and they look to appeal to anyone in the 14- 60 age group that loves good coffee and looks for a nice quiet time. * Products Baristas p roduct mix constitutes a wide range of products that appeal primarily to traditional coffee lovers. Their products themselves are traditional products with traditional names.Food items like croissant, pastas, and sandwiches are praiseful to their coffee, and forecast a very classic ensure of Barista. Their merchandising also consists of primarily coffee related products like coffee beans, coffee machines, etc. * Prices Considering that Barista is trying to target a market whose age range is between 18 and 60 years, a pricing policy appealing to this segment is difficult. Extremely low prices act as a deterrent to some customers who might regard it as an indicator or quality, while very high prices cannot be afforded by most of the youth.But since Baristas current consumer profile is quite young, their prices are mostly inexpensive, brand at par with their competitors. * People The people at Barista are characteristically trained to be Pleasant, Polite and Positive. They ensure yo u have a quiet, uninterrupted visit and provide an escape from the daily pressures of life. Their uniforms are in sober shades of brown and orange, and contribute to the overall laid-back feeling of the cafe. * Logo, Colors, Images Barista, since the beginning has looked to use colors in its cafe interiors, logos and images to project a warm, earth glow, synonymous with coffee.Barista uses shades of orange Brown to good effect to promote its laid- back atmosphere. The logo is a combination of Brown, Orange and Light Yellow with the word Barista written in an upward curve, and the word Coffee underneath. A simple logo that unadulteratedly expresses Baristas brand image A traditional cafe for coffee lovers. * Decor and Architecture Baristas internal decor and architecture expresses the simplicity you would normally associate with traditional cafes. The article of furniture is made of electric discharge shades of wood, and there are comfortable sofas in bigger cafes.The walls are s hades of orange, with various photographs of the love for coffee spread around each outlet. * Literature The literature provided by Barista is indicative of its brand image. The menus, posters, pamphlets are all traditionally designed, with a classic and simple look. One aspect of particular note is their magazine, which is privately circulated in the cafes. The magazine encourages customers write, draw, get etc anything creative and this is then published in the magazine. The magazine not only provides an avenue for advertising, but also an opportunity for Barista to express its brand image. * PlaceBarista looks to cater to their target market with strategically located outlets. Their outlets are generally located at High way/ Family Entertainment Centers. Considering their generic appeal, there are Barista outlets in and around Malls, Cinemas, Colleges, and Offices etc. this endorses their brand image of a cafe that appeals to coffee lovers of all ages. * Promotions Barista curre ntly carries out mass promotion campaigns. This is mainly in the form of promotions in the Press, TV and Radio Medias. At present, they do not rely heavily on advertising, but rely more on sponsorships and strategic alinements with other corporations.Barista also takes part in various sales promotion activities to help increase sales at their outlets. * Sponsorships Barista sponsors various events and festivals, which provides them valuable promotion directed at strategic markets. The sponsorships are mainly in kind, although major events are sponsored in cash also. * Collaborations Barista has entered into special collaborations and alliances with various partners for co- marketing brands. For example, Barista entered into a deal with Leo Mattel toys to provide the popular board game Scrabble at every Barista outlet across the country.This is an ideal alliance for both the organizations, because it provides Leo Mattel with an important avenue for promoting their product, and it pro vides Baristas customers an added attraction for spending more time at Barista outlets. Barista has also entered into partnerships with various movies, for promotions through Barista, and recently, they tied up with Star World for its Absolutely Everybody campaign. * Sales Promotion Barista uses a special Barista Coffee Card for its sales promotion activities. The Barista Coffee Card entitles you to one complimentary hot beverage when you are done sipping seven.It is available to all Barista coffee regulars. No membership fees, no references required. Fill out the card and you are a member. As a Coffee Card holder, you earn one stamp on the card every time you purchase a beverage. Simply present the card to the cashier when you place your order at any of their outlets. Once you have collected seven stamps, you can hand over the card to receive your complimentary hot beverage. Barista hopes this card can help drive sales growth, and increase customer retention. * Distribution Distrib ution of outlets Every Barista outlet is owned by the company, and not franchised out to anyone.Barista can thus control and make quick changes to its entire retail chain. Barista currently operates in over 120 outlets all over the country, and at their current rate, they are opening a new outlet approximately every 10 days. They have a market presence in over 20 cities. Mumbai alone has over 30 outlets, and the number of outlets in the city is increasing at a phenomenal pace. Barista has a thumb find for selecting cities and locations for the distribution of outlets. Location This is a prime factor in determining the success of a retail chain.However, Barista Coffee has adopted a top down approach, wherein they first identify the cities and then decide on precise locations within its limits. Selecting a city Barista has devoted substantial management time and effort in zeroing in on the cities where they are now situated. The selection of the cities was based on the following crit eria. * Sizeable population of executives, students and families in SEC A Barista category * High disposable income with people looking for new vistas in leisure and lifestyle oriented concepts * High level or organized retail activity speedy socio- economic development * Level of commercial importance (Industrial cities, state capitals etc. ) * Number of educational establishments and opportunities available for employment. On the basis of the above criteria, they had initially targeted cities like Delhi, Mumbai, Bangalore, Chennai and Hyderabad. Chandigarh and Ludhiana were later added due to tie- ups with Planet M and Ebony to set up store-in- stores at their outlets. They are also pursuing an equally aggressive international business expansion strategy. They have over 50 oversea locations presently under their consideration.They have already done their groundwork in terms of getting brand and name registrations in over 30 of these locations. To facilitate their global expansion , they plan to work with strategic partners, who share the same vision of expanding and promoting the brand worldwide. Currently they have opened new outlets in Sri Lanka and Dubai as a part of their international strategy. Barista acquired by Lavazza Lavazza Group signed an agreement with Sterling Infotech Group to acquire Barista Coffee Company Limited and Fresh Honest Cafe Limited.Barista is the second-largest Indian coffee shop chain in terms of outlets, with 150 coffee shops of which 132 in India mainly located in the capital city of New Delhi, in Mumbai and Bangalore. The transaction was carried out based on a precise development strategy that will lead to the opening of 400 outlets by 2010. This target will be achieved leveraging on the excellent premium positioning and importance currently reached by Barista on the Indian market. Fresh Honest Cafe focuses on the vending business, specifically on office coffee service, and is the leading company in the bean-to-cup segment ( high quality bean product).With an extensive footprint in over 22 Indian cities, Fresh Honest Cafe supplies an average of 300,000 cups of coffee per day, equal to about 800 tons of coffee per year. The company is expanding rapidly and has a production site in the southern region of India. Among its customers, it counts the most prestigious hotel chains in India. The achievement is part of our strategy aimed at expanding our operations in markets with a high development rate and a high growth potential, through a careful policy of acquisitions and alliances, stated Alberto Lavazza, Vice President and CEO of the Group. This ambitious policy has a strong economic impact due to the importance of this transaction, but it also has a significant impact in terms of international expansion and development of our brand. Through this transaction, signed by Lavazza, assisted by Lazard, Lavazza Group becomes one of the leading players in India in the premium coffee sector, thus strengthening a lso its position as a worldwide player. The total enthronisation for the acquisition and commercial development of the two companies in India is estimated to be approximately 100 million over the next three years. We are delighted to enter the rapidly growing Indian market through Barista and FHCL. The Agreement fits in well with our strategy to grow in markets with high development potential. In this respect we are proud to enter India with such a significant acquisition, which allows us to take a leading position in coffee shops and in the onward from home market in line with Lavazza culture, we will take forward our values which are attention to consumer involve and a passion for high quality coffee. added Alberto Lavazza.Besides investing in the very interesting Indian coffee market, Lavazza is also monitoring other emerging markets for potential future tense investments. Distribution of song The distribution of stock at Barista begins from the coffee beans being sent abr oad for roasting. The roasting takes place in Venice, and the beans are then supplied to the main warehouse in Delhi. Stock is then distributed to the various Regional Warehouses, and then to the local Warehouses. The outlets get their stock from the Local Warehouses. Barista uses a Re-Order Level system for the distribution of their stock.Barista out sources its transportation needs from external organizations, and currently uses trucks as the preferred means of distribution. Case analysis of barista coffee Swot analysis of the company * Strength * Good customer proportion * Faster delivery * HR are key assets * Wide choice for coffee * Weakness * Expensive brand perception * Very few stores * fortune * Can introduce cheaper coffee. * Can go to smaller town and cities. * Can diversify into tea segment * Threat * Competition from the existent coffee chains and outlets. Effects of Govt. commodity price. * Identify problem(case analysis) 1) Strategy of company was not proper for tha t reason company making loss and 10 non-performing outlet was close in 2005. 2) Price of coffee was very lower as compare to providing their service and cost of product * Establish the problem 1) Barista wanted to tread cautiously this time. It had face up several problem later on as a fall out of its the earlier strategy that hinged on achieving rapid growth and driving first mover advantage by opening as many outlets as possible in key cities.It opened 75 outlets within the first two years of operation, where as its competitors, CCD acted much cautiously initially and had set only 18 cafes in its first five years. In 2005, barista was forced to close 10 non- performing outlets. This outlets was not able generate enough profit. Strategy for expansion of barista was not proper for that reason company was making loss and also faced many problem in this business like closing the outlets. 2) They are targeting upper middle class and upper class people and they are also providing best service and product but pricing policy was not good nough as per services and product quality. Upper class people also ready to pay higher price for coffee due to services and quality. Company need to increase price of coffee so, company can overcome from losses. * Generate alternative 1) Make proper strategy and avoid rapid growth. 2) Increase the price of product. * Evaluate the Alternative 1) For the rapid expansion of business they were not focusing on strategy and weaknesses of company. Company was opened many outlets in first two year but this outlet was not able to generate enough profit. So, company need to make proper strategy and avoid rapid growth. ) Price of company is very lower as compare to services and product. So company wants to increase the price of coffee. * Priorities Alternatives 1) Make proper strategy and avoid rapid growth. 2) Increase the price of product. * Learning from the case * We experience from this case is how to expand business and how to run bus iness. We are know somewhat about the company and we also learn about the companys various strategy. Company had also know the consumer behavior for its product so we are atleast understand something about the consumer behavior.We are knew from the case that how consumer behavior affect to the companys product. * We had also learn about various models for consumer behavior and how that affect to the consumer behavior. Barista Coffee case QUESTIONS ANSWERS 1. Was the current pricing and product mix strategy right one? Ans-The pricing strategy for Barista was somewhat different than others. The high pricing strategy was adopted by Barista by high product quality. The product price generally depends on the quality of the product. The eight steps followed in the procedure of making Barista Coffee by the brew masters.The people who involved in the procedure to make the coffee are known as brew masters. So the main aspect to see the pricing strategy is to compare the quality of products of Barista and the services provided by the company. So let we see some of the key factors which influence to the high prices of Barista Products. * The product of Barista i. e. coffee is passing through eight processes in which the customers get the extra- usual quality as well as services by the Barista outlets in each and every places. The customers which targeted by Barista was the high class people but the number of prospected customers was very less. Because of this reason we can say that the pricing of the product was the excellent due to which the customers remains same and price do not affect a lot. * Competition in the market was high but the services and the product quality was the uniqueness of the company. So they cannot give the franchise to the other owners of the places instead of position the outlets. So, the pricing strategy of the Barista was right one according to segmentation adopted by them and services provided to the customers.Product mix strategy was the o ne of different strategy adopted by Barista to serve the customers by providing different kind of coffee making system and high pricing strategy. The products of the barista are as under * El Salvador A sweet tasting Rain Fores bean sourced from the Las Zerro Ranas plantation. We developed this brew at the request of a leading investment bank that was looking for the ultimate coffee, where it win out in a blind taste test over the big name brands. This may be our best coffee yet Costa Rican Tarrazu This coffee comes from the Tarrazu region south of San Jose. It is prized for its high acidity, excellent body, and full complex flavor. * Guatemalan Certified Organic Grown at high altitudes without pesticides or construct fertilizers. If offers a distinctively sweet, smoky personality which distinguishes it from other prized coffees from Central America. Our CEOs favorite Sumatra Mandheling Of the worlds finest coffees this is arguably the most admired. Gentle, with a long finish, its richness and complexity makes it the ideal coffee to take with cream.From the central part of northern Sumatra, one of the Indonesian islands, this wonderful, very intense coffee is highly desirable. In the cup this coffee possesses a heavy, full body, concentrated spicy, earthy and robust taste with an herbal smell, all with little acidity. * Swiss Water Decaffeinated Colombian (X11) High grade European prepped Colombian coffees are put through a patented Swiss Water wash to remove 98% of the caffeine, while going all the taste and aroma you expect from a fine cup of coffee. 42/2oz bags per case. * Mocha coffee berry A blend of Ethiopian and Indonesian Java coffees, often referred to as the Original Blend.Full bodied, with spicy overtones, roasted medium dark for a truly distinctive character. * Kenyan Blend Known for their intense aroma of lush, ripe blackberries these larger than average beans produce a full bodied coffee dry and winey, rich and lively. We blend them in a 21 r atio with fine Colombian Excelso to produce an excellent blend that is brightly acidic with no bitterness. 42/2oz bags per case. * Kenya AA Probably Africas finest has a full body, refined acidity, smooth winey flavor and aroma with a dry winey aftertaste. Very popular with coffee aficionados. Kona Style A distinctive blend of Arabica coffees that captures the light body, sweetness and balanced flavor that Hawaiian Kona is famous for. * French Roast A fine blend of high grown Arabica coffees brought to a high roast. its computing machine controlled roasting process is able to achieve a smooth bold taste without crossing the fine line to burnt. * Three Bean Reserve The perfect balance of three distinctive estate grown coffees whose tastes complement each other when blended. The lush, winey Kenyan, spicy Guatemalan and the full bodied Colombian Supermom provide the ultimate cup of coffee.These are some of the examples of the coffee product of the company. The prices were charge almo st double then the competitors and the services and the products also given with the high quality than others. So in that way we can say the pricing product mix strategy was quiet good and right one. 2. Should it go for premium prices or should it focus on affordability? The exist products provided by Barista to the customers and the pricing state that the people who are interested in this type of coffee product are the implant of it.The eight step quality model also used by the company and it has not given any franchise yet to focus on the service and products which was special for the customers. Moreover the profit of the company was in negative term i. e. it made loss so the by going affordable prices the company may occur more loss. The uniqueness of the company was the high service with high quality products with the experienced memory and for the customers. It may happen that in future the growth of the people with respect to standard of living increases so the no. of prospe cted customers will go up.In this way the company need to focus on go for premium prices instead of affordability prices. 3. What should be the best way to drive the expansion? Ans-Currently company is making loss as stated in the case itself. So the main area to focus on is the price and the targeted people of the products of Barista. Already barista has the second largest maximum number of outclasses across the globe. But the competitor like CCD and Starbucks go into in to the market and taking share of the market so the possibility of expansion is very less but it need to focus on existing one. The company need to focus on the following ways for expansion. The focus must be give the priority to the existing outlets * It need to focus on the coffee products rather than the service because 70% of the revenue generated by Barista coffee products. * So it not need to expand the outlets but it can expand the existing product portfolio in the uncovered region where the opportunity exi st in the market. 4. Should it go for expansion through company owned outlets or should adopt the franchise rout? Ans-The total number of outlets are 106 which already owned by the company and the coffee preparation and the services provided by the company is arvelous. In the increasing completion and the quality, services and considering all other aspects like infrastructure, coffee makers, places and preferences of the customers it need not to expand through franchise instead of expansion by outlets. thereof focus on the existing and maintaining the quality with learning experience enjoying to having coffee by the customers are basic focus area of need to expand the markets. 5. Should Barista enter overseas markets? Ans-Barista need not go for overseas market because of some reasons as stated below * Competition of foreign markets Rapid growth in the living standard of the Indian people. * Existence of the current outlets in India * Product mix and the pricing are difficult to ma intain in going to the overseas markets is very difficult. Moreover if company wants to enter in to the overseas market then it is possible that the company need to give franchisee and decentralization. So it will lose the quality and service of experience learning of the customers. In this way the treat can be come up with the difficulty for to manage the outlets across the globe. Bibliograohy 1) www. indiacoffee. org/ publicizing/rainfall-21-2-08. html 2) www. offeeday. com 3) www. barista. co. in 4) www. iipmthinktank. com/functions/marketing/compartive. pdf 5) http//www. superbrandsindia. com/images/brand_pdf/consumer_3rd_edition/Barista%20Lavazza. pdf 6) http//www. edynamic. net/upload/pdf/Barista%20PR. pdf 7) http//www. indiaprwire. com/pressrelease/food/2011082495762. pdf 8) http//www. barista. lk/media/image/corporate_profile. pdf 9) http//cms. colorstv. in/files/media-center/ff_150909. pdf 10) http//www. pinelabs. com/images/March_Newsletter. pdf 11) http//www. worldbarista championship. com/documents/WBC_Event_Hosting_Guideline

Metacognition knowledge and academic achievement of university students Essay

In general, metacognition is thinking about thinking. More specifically, Taylor (1999) defines metacognition as an appreciation of what one already knows, together with a correct apprehension of the learning task and what fellowship and skills it requires, combined with the agility to make correct inferences about how to apply ones strategic knowledge to a particular situation, and to do so efficiently and reliably. The more learners are aware of their thinking processes as they learn, the more they can control such matters as goals, dispositions, and attention. Self-awareness promotes self-regulation.If students are aware of how committed (or uncommitted) they are to reaching goals, of how strong (or weak) is their disposition to persist, and of how foc apply (or wandering) is their attention to a thinking or writing task, they can coiffe their commitment, disposition, and attention. To increase their metacognitive abilities, students need to possess three kinds of content know ledge declarative, procedural, and conditional. Declarative knowledge is the factual information that one knows it can be declared mouth or written. adjectival knowledge is knowledge of how to do something, of how to perform the steps in a process.Conditional knowledge is knowledge about when to use a procedure, skill, or strategy and when not to use it why a procedure works and under what conditions and why one procedure is better than another. Metacognition affects motivation because it affects ascription and self-efficacy. When students get consequents on tests and grades on assignments (especially unexpected results such as failures), they perform a mental causal search to explain to themselves why the results happened. When they achieve safe(p) results, students tend to attribute the result to two internal factors their own ability and motility.When they fail, they might attribute the cause to these homogeneous internal factors or they might, in a self-protective rational ization, distance themselves from a sense of personal failure by blaming external causes, such as an overly difficult task, an instructors perverse interrogatory habits, or bad luck. This tendency to attribute success to ability and effort promotes future success because it develops confidence in ones ability to exploit future unfamiliar and challenging tasks. The converse is also true. Attributing failure to a lack of ability reducesself-confidence and reduces the students summoning of intellectual and worked up abilities to the next challenging tasks attribution theory also explains why such students will be unwilling to seek help from tutors and other support operate they believe it would not be worth their effort. In addition to blaming failure on external causes, underachievers often self-handicap themselves by deliberately putting little effort into an academic task they thereby protect themselves from attributing their failure to a painful lack of ability by attributing th eir failure to lack of effort.The tasks that students need to perform spay not only among disciplines but among instructors in the same discipline. An effective strategy for preparing for a multiple choice test in biology is different from what is require to prepare for a history exam with an essay that asks students to synthesize information from several chapters. Yet students often employ the same strategyand sometimes the least(prenominal) effective strategyfor studying for very different kinds of tests. Furthermore, many students who perform badly misinterpret the tasks.Students need to understand the task accurately in order to use the most effective strategies. Research Question The basic aim of the study was to identify the relationship between meta-cognitive knowledge and academic achievement of university students. Methods To psychoanalysis and interpretation of data and Survey was planned to collect data from University of education (UE) and Govt. College University La hore (GCU). Twenty five (25) students were amass of UE and Twenty five (25) students from GCU randomly.Metacognitive Awareness Inventory (MAI) was used to measure meta-cognitive knowledge. This inventory consisted of six instalments i. e. Planning, monitoring, evaluation, declarative knowledge, conditional knowledge and procedural knowledge but researcher selected three components i. e. declarative knowledge, conditional knowledge, and procedural knowledge. Responses were salt away on three point scale i. e. Yes, no and to some extent. Scores of these components were used to compare Metacognitive knowledge of UE and GCU students. Analysis of data was presented in the form of Tables. invalid hypothesis There is no difference b/w the metacognition knowledge and academic achievement of students. Alternative hypothesis There is difference b/w the metacognition knowledge and academic achievement of students. Ho ? 1 = ? 2 Ha ? 1 ? ?2 Table 1. 1 likeness of inculpate scores of UE stu dents and mean score of GCU students on component of Meta cognitive knowledge (Declarative friendship) by Independent samples t-test. University of educational activity (n=25) Govt. College University (n=25) t- measure Mean SD Mean SD 6. 21 1. 63 6. 52 1. 23 .749The result of independent samples t-test was conducted to compare mean scores of UE students and mean score of GCU students on component of Meta cognitive Knowledge (Declarative Knowledge). The cling to of t (48) = . 749 is not significant at ? =0. 05. This means that mean scores of UE students and means score of GCU students are not different on component of Meta cognitive Knowledge (Declarative Knowledge). pattern 1. 1 kibosh chart shows comparison of mean scores of UE students and means score of GCU students on component of Meta cognitive knowledge (Declarative Knowledge). Table 1.2 Comparison of mean scores of UE students and mean score of GCU students on component of Meta cognitive knowledge (Conditional Knowledge) by Independent samples t-test. University of Education (n=25) Govt. College University (n=25) t-value Mean SD Mean SD 2. 98 .87 3. 10 1. 08 .430 Table 1. 2 shows the result of independent samples t-test. Independent samples t-test was conducted to compare mean scores of UE students and mean score of GCU students on component of Meta cognitive Knowledge (Conditional Knowledge). The value of t (48) = . 430 is not significant at ? =0. 05.This means that mean scores of UE students and mean score of GCU students are not different on component of Meta cognitive Knowledge (Conditional Knowledge). Fig 1. 2 Bar chart shows comparison of mean scores of UE students and means score of GCU students on component of Meta cognitive knowledge (Declarative Knowledge). Table 1. 3 Comparison of mean scores of UE students and mean score of GCU students on component of Meta cognitive awareness (Procedural Knowledge) by Independent samples t-test. University of Education (n=25) Govt. College University ( n=25) t-value Mean SD Mean SD 4. 16 1. 01 3. 76 1. 109 1.328 Table 1. 3 shows the result of independent samples t-test. Independent samples t-test was conducted to compare mean scores of UE students and mean score of GCU students on component of Meta cognitive Knowledge (Procedural Knowledge). The value of t (48) = 1. 328 is not significant at ? =0. 05. This means that means scores of UE students and means score of GCU students are same on component of Meta cognitive Knowledge (Procedural Knowledge). Fig 1. 3 Bar chart shows comparison of mean scores of UE students and means score of GCU students on component of Meta cognitive knowledge (Declarative Knowledge).Table 1. 4 Comparison of mean scores of UE students and mean score of GCU students on component of Meta cognitive knowledge by Independent samples t-test University of Education (n=25) Govt. College University (n=25) t-value Mean SD Mean SD 13. 38 2. 83 13. 30 2. 60 .104 Table 1. 4 shows the result of independent samples t-tes t. Independent samples t-test was conducted to compare mean scores of UE students and mean score of GCU students on component of Meta cognitive by Independent samples t-test. The value of t (48) = . 104 is not significant at ? =0.05. This means that mean scores of UE students and mean score of GCU students are same on component of Meta cognitive by Independent samples t-test. Fig 1. 4 Bar chart shows comparison of mean scores of UE students and means score of GCU students on component of Meta cognitive knowledge (Declarative Knowledge). Table 1. 5 Comparison of mean scores of academic achievement and Meta cognitive knowledge of both(prenominal) universities students by Independent samples t-test UE & GCU Low Achiever (n=25) High Achiever (n=25) t-value Mean SD Mean SD Declarative knowledge5. 08 1. 49 7. 33 0. 78 4. 64 Procedural Knowledge 2. 46 0. 72 3. 46 0. 72 3. 48 Conditional Knowledge 3. 50 1. 07 4. 77 0. 44 4. 0 Meta-cognitive knowledge 11. 04 2. 18 15. 54 1. 09 6. 6 Table 1. 5 shows the result of independent samples t-test. Independent samples t-test was conducted to compare mean scores of academic achievement and Meta cognitive knowledge of both universities students by Independent samples t-test. These results show that mean scores of Metacognitive knowledge and academic achievement of both universities students are different.Procedure To achieve the above mentioned purpose instrumentation, data collection methods and procedures for analysis of data were used. The study was descriptive in nature as it addressed the prevailing situation of use meta-cognitive knowledge in daily life by students. The target population for this study was the students of UE and GCU Lahore. The researcher selected sample by using convenient sampling proficiency from the students of UE and GCU Lahore. Fifteen items wee included in the questionnaire taken from meta-cognitive awareness inventory.After the selection of sample and development of the questionnaire, the questio nnaires were distributed. The questionnaire was administered personally by the respondent and filled questionnaire collected back. The return rate of the questionnaire was 100% due to personal administration. To analyze the data means standard deviations, independent sample t. test, was calculated. Results 1. The mean score of Meta-cognitive knowledge (declarative knowledge) of University of Education are same from mean score of Govt. College University. Because the value of t is not significant at ?=0. 05. 2. The mean score of Meta-cognitive knowledge (conditional knowledge) of University of Education are same from mean score of Govt. College University. Because the value of t is not significant at ? =0. 05. 3. The mean score of Meta-cognitive knowledge (procedural knowledge) of (UE) are same from mean score of (GCU) because the value of t is not significant at ? =0. 05. 4. The mean score of Meta cognitive Knowledge and mean score of academic achievement are different among both un iversities. Because the value of t is significant at ? =0. 05.

Business plan for men skin care

I hope that the loan application bequeathing be approved as soon as potential -We really apprize and we ar grateful towards your consideration of approving our loan, as we look forward to hear from you soon. Thank you Yours Truly, 2. Executive Summary The Retro Skinc atomic number 18 is a bleak business providing laid-back-quality, full service distribution of jumblec ar products specialty in moisturizing fell products and whitening product. Our product supplier is Reuben Skinner Company. Reuben Skinner Company is the touch on manufacturer of the strip cargon product and located in Saba.In particular, what really sets up apart is that we argon the ONLY full service distribution companion armed service the scratch up care products around Slang Valley. In addition, Reuben Skinner Company has an exclusive contract to distribute a mod, groundbreaking product that loud enable us to gain immediate access to a majority of the potential customer base. The principal owner is S ubheadings, experience brings office managework forcet, high levels of customer service, and over 20 years in distribution and sales manage custodyt.At this time we are pursuance additional equity capital to compli custodyt our own investment and are seeking to arrange a bank line for inventory and receivables financing. Having firm commitments to distribute several high-quality new age skin care products we plan to distribute our first products within 30-60 days of finalizing financial arrangements. Our butt joint customers are men located in urban areas and retailers. Our targeted end habituater is between the ages of 24 and 65. They are urban professionals with at least some college.Pricing of our products are ranging from ARM 17- ARMS per unit. 3. Introduction Reuben Skinner Company to customers in Malaysia. This go away accomplished through a conspiracy of company- owned retail outlet and wholesale distribution. The Retro Skincare will purchase product directly from man ufacturer to eliminate the middle man and allows us to maneuver on a 25-30% meshwork margin, while providing our customers with competitive prices. The proposed location for Retro Skincare is Clan Marrow, Bangs. The principal owner is Subheadings.Distinguishing characteristics of our business will be the combination of management experience, sales and distribution experience, high- quality, innovative products and missional customer service. 4. Business Objectives and Mission 4. 1 . Objective To open and operate a successful skin care product distributorship in the Slang Valley commercialize, employing three to five employees the first year. To obtain a minimum of 100 regular customers in the skincare market the first year of operation. Achieve first year ales of ARM 40,000. Maintain an average gross margin of 25 percent.To produce a net profit of at least OROMO,OHO by the end of the third year of operation. 4. 2. Mission The Retro Skincare intends to become a recognized distrib utor of specialty skincare products and spreading it around Slang Valley. The Retro Skincare plans to develop material relationships with key customers so we will be viewed as indispensable partners, rather than lonesome(prenominal) another supplier. The Retro Skincare will seek out and work with the manufacturers we represent to deliver the most innovative and exciting products possible to the customers we serve.We are not only selling product, we are selling service. 5. 1. Industry Description and Analysis Skincare is one of the largest industry in the world. Technological advancement in the skin care market combined with development of innovative products contributing to the growth of skin care industry. The increasing demand for anti- age products and growing concern for the substance abuse of essential and organic skin care products are the major factors driving the skin care industry. In estimation, Malaysian annually spend an estimated ARM 3. Million on skincare product s and cosmetics. By reason of lath awareness and aggressive product posting, consumers spend large amount of their income in barter foring skin care products. Malaysian skincare concerns include the heat and humidity of the climate, the drying effect of skin, stress and lightening the skin and areas of hyper pigmentation, acne, and the effect of aging on the skin. These concerns translate into strong prospects for skincare products and remain in broad consumption across all age and income groups in Malaysia.International brands such as Lance, LOreal Paris, Lola, Esteem Lauder, Clique and Sheikdom shrink from a dominant habit in the upper-end market of Malaysia. Imported products are highly in demand as most of the middle and high-income earners associate imported products with higher quality than topical anaesthetic brands. The cosmetic giants still hold a dominant position in this industry and they will most likely continue to. But they have complete the call for to acquire new brands and to keep their affiliation in the background. In recent year, names like Grainier, Dashing men, Naive have been acquired as local skin care products.This strategy indicates that a few of the traditional big players recognize the benefits, for themselves and the industry, of emerging niche brands. 5. 2. Industry Trend Rapid arbitration in Malaysia resulted in strong demand for skin care products from both men and women. Sales for 2013, the most recent year available, were up to 45 percent, almost threefold the industry average of 20 percent. Soap is losing popularity as a facial skincare product, with the proportion of female users falling from 58% in 2008 to around (36%) in 2013.Due to skin dryness, women are attracted with e interminglence of facial and skin care products such as cleanser and moisturizing cream which make their skin healthy. At earlier, thither are no skin care products use facial skincare products than women. Mens reactive approaching to their ski ncare regime is the biggest challenge facing the industry Nowadays, men consumers can rally some brand new skincare products of men almost in all grocery shops and supermarkets. An increasing number of consumers exposed to enormous variety of skin care products like skin care products enhanced with collagen and other natural ingredients.Due to increasing disposable incomes and stronger consumer purchasing confidence in 2012, strong demand was seen for skin care products, particularly mass brands, since consumers could afford them to enhance or maintain their skin condition. Malaysian favor nature-inspired products mainly. If current trend play out as expected, the business of skin care products for men will become increasingly consolidated among other industry. The unique properties of mens skin need to be addressed in these new products (smaller sebaceous glands, oily skin, thicker skin etc. So that the products work effectively and the user experiences noticeable results more ra pidly. 6. market Segmentation Research 6. 1 . Market Analysis Summary The demand for mans skin care products are certainly on the rise as men are paying more attention to their appearance. According to research conducted by Retro Skincare, six in 10 (65%) Malaysian men consider their appearance important and almost (48%) admit what they want to look attractive and well groomed. Just 15% of men admit that while it is acceptable for women to use skincare products, it is not acceptable for men to use such products.Highlighting the growing importance of the mens facial skincare market, today, as many as 7% of men admit to spending a lot of time on their facial skincare routine. Research highlights more than four in ten (42%) men use shaving lotions and almost a quarter (22%) use facial cleanser. 12% of men SE eye cream and gels , 17% use anti ageing products and 7% use moisturizer. While many of the nations men are adopting a regular skincare regime, it remains that a lower proportion of men use facial skincare products than women.Mens reactive approach to their skincare regime is the biggest challenge facing the industry. Encouraging men to adopt a more preventative approach to their skins demographic changes in both mature and emerging markets an change magnitude number of men employed in the sector of services, increased competition in the workplace, ageing baby boomers eager to stay stylish, and the young generation influenced by hanging standards of male beauty. New entrants on the markets, as well as technologically mature products, expanded lines, and innovative packaging are also stimulating sales. . 2. Market Segmentation To keep up with demand, the mens skin care market is beseeming more segmented and expanding into new categories and claims. Generally, skin care market for male can be segmented based on four main segments geographic, demographic, cryptographical and behavior. For the purpose of this analysis we are foc using solely on the male mar ket. New research from Minute reveals that beauty and personal care munches specifically targeted at men have increased globally by 70% over the past six years (2007-2012).Its stated the market for facial skincare has increased an impressive 20% in the last five years alone, valued at El,l billion in 2012, the market is set to r for each one a ravishing El,2 billion in 2017. L. Demographic Retro Skincare target market is the retailers who have established relationships with consumers and the consumers themselves. We are essentially the distributing arm for these retailers. Our market research indicates intimately 46 potential retailers within a 1 to 25 mile radius of our location, who currently sell our competitors reduces. Our target retailers are drugstores and pharmacies.Another target market is men (end user). in that respect are 30,001 ,710 individuals in Malaysia and 5,315,008 are male adults 18 to 65, which are our target consumer market. They are urban professionals with at least some college. This consumer has an active lifestyle. They are concerned about social and environmental issues. Mind and body wellness are important to them. Sales have been sustained as increasing come of young men are interested in capturing the stylish looks of media stars while older men have paid more attention to keep their skin younger as their younger days.Therefore, older men will give more attention to anti-aging products while young men will look for skin whitening products and moisturizer. Some youngsters will opt for acne free skin products. Our products can be used by any group of incoming level. Malaysias men working(a) under heat weather will buy sun block and skin care product which lighten the skin and areas of hyper pigmentation. Demographic factors such as the rising number of single-occupancy households, as consumers delay committing to marriage and children, have led to a growing number of men doing their own shopping, with ore disposable income to sp end on themselves.Retro Skincare found out that single customers purchase a certain product more frequently than married people. II. Geographic Men in antithetical climatic conditions and with distinct skin colors will have with higher moisture content. They also more inclined to whitening function products. High portions of the target market for Retro Skincare products are in urban areas with the population that desire to buy skincare products. Our main target geographic area will be KILL and Clangor because both states hold the largest number of men also have more urban areas.So our geographically targeted location to market our skincare product is in Bangs, KILL Central, Wants Major, Cubans and Among. We analyses, and came up with a conclusion that these areas will be best place to promote and market our Retro Skincare products. 6. 3. Competitors The skin care market is very broad. It includes products labeled as body cream, shower cream, cleanser, moisturizer, day cream, after shave and etc. Our market positioning will be in the lower price quadrant of high quality natural products.While there are other companies that distribute variety of skin care products, there are no main business in Malaysia focuses exclusively on the mens skin care product market as Retro Skincare. This will provide considerable flexibility in pricing and allow for the creation of great deal of customer awareness and brand loyalty, erecting significant barriers to door for potential competitors. However there are some businesses offering mens skincare products as minor part of their businesses. Our patriarchal competitors for men skincare products are 7. LOreal Paris 8. Grainier 9. Naive 10.Clean 11. Their shortcoming is that they contain more chemicals than the natural herbs and ingredients of our company Retro Skincare products. Our main wholesale competitors will be power retailers who merge the specialty store concept with the discount stores emphasis on price. These retail warehouses are large stores with products displayed on metal racks in a warehouse setting. There are two distinct types of retail warehouses, the first being a membership and the second a consumer store which is open to the general public. Their shortcoming as with other competitors is service.Buyers must travel to them to pick up their goods. Some of the power retailers have Just begun to offer delivery services, which is helping retailers to appreciate the value of using a distributor like our company Retro Skincare. 7. Competitive Forces, Strategies and Risk Assessment 7. 1. Competitive Forces There are 5 competitive forces as pastime and the weak and strong determine how strong each of the competitive forces in our business is Large amount of capital required High retaliation possible from existing companies, if new entrants would bring innovative products and ideas to the industry.Therefore we are introducing groundbreaking product 2. Supplier power (Weak) Supplier located in another state Saba. They are not currently available for wholesale distribution in Slang Valley The supplier supply in larger scale Products are widely accessible Supplier do not pose any threat of forward integration There are many suppliers who can supply different brand of skincare products 3.Buyer power (Strong) There are many skin care products buyers urban area professionals, skin problematic customers Most of the buyers are individuals that buy one brand of product and can bargain for lower prices Buyers tend to switch to another brand of skincare product or to start using it Buyers can easily occupy different skincare reduces based on their skin need Buyers are price and benefit sensitive and their decision is much based on how much does a product will damage them with a benefit of it 4.Threat of Substitutes (Weak) There are many alternative types of skincare products, such as soap, traditional products (aloe Vera) Substitutes can rarely offer the same convenience Altern ative types of skincare products almost always cost less and sometimes are more natural and less chemical 5.Competitive Rivalry (Very Strong) Moderate number of competitors If a firm would decide to leave an industry it would incur huge losses, so most of the mime it either bankrupts or stays in skincare industry for the lifetime Industry is very large but matured size of competing firms vary but they usually compete for different consumer segments Customers are loyal to their brands 7. 2. Strategies for competitive advantage Cost Leadership We will improve our business cost to lower than our competitor to sell our skincare products. We have lowest cost of delivery service, cost of staff and staff wages and other.Differentiation We offer and selling only one brand of skincare product. This makes us easier and convenient for us to promote and sell it. Only full service distribution company in skincare market around Slang Valley. Our products are male oriented, which harder to get in market We has strategic location of distributing store Retro skincare products has beautiful spirit for exterior packaging and promotions Brightening serum for male is unique Operational Effectiveness full delivery service in 24 hour of accessibility We had apply good leadership to our staff in order to became successful distributing company in future.The combined experience of the principal owners brings upper office management skills, high levels of customer service, and over 20 years in distribution and sales management. Customer Orientation Individualized customer service providing our customers with what they want, when and how they want it. Free samples of new product for the customers Lower cost with quality product Fully integrated programs to help customers increase sales through menu development, creative promotions, advertising, and custom merchandise material.Key personnel will stay in contact with our customers, and will be able to respond to changes in this marke t much faster than our competitors. 7. 3. Risk Assessments We had analyses that of strategic to sell our skincare product for male is good cause it has less competitor and the market is growing slowly. Risk from loses will be reduced if our company product sale is increased. Moreover we have good better promotion strategic without reducing our product sale profits.Based on our current analysis we find out that we has medium or lower than medium risk levels to sell our product in Slang Valley area. 8. Product 8. 1 . Description and Concepts The brand name is Skinner. The products are natural with less use of chemicals. The products will be delivered to customers or retailers in overnight shipping, on-site revive and 24- hour availability after the purchase is made. Our underlying rationality in choosing products is to select outlines that bring reliable quality, competitive prices and product satisfaction to our customers. We have personally quality we ensure.The primary products to be distributed through Retro Skincare will be as the following with the price stated All the products are came in gig except shampoo and conditioner will be 100 ml. 8. 2. Features and Advantages Other service provided for customer and retailers Free delivery, customer service ND consultation Retro Skincare will make these same products which available through wholesale sellers available through our excellent, full delivery service by sending these products directly to their doorstep at a competitive price Orders in bulk will be sold for customer carryout or delivery.Easy to use because the directions are written on each of the product itself and small template is provided to let customers know the benefit of these products and how to use it. These products are offered according to mens different skin type and they can choose to buy the product according to their skin need. For example there are 3 types of cleanser offered by Retro Skincare Acne free, sensitive skin and snake in the grass Energetic. All the creams can last long for 2 months of usage.